Academy Course: Keys to Crisis Communication - Recall Readiness
08:30 AM - 11:30 AM
This academy course will take the participant through a real-life simulation of a product recall and allow them to experience how to approach both assessing risk and making decisions as the crisis evolves and escalates. Each participant will be working in a team and managing the recall as a series of facts are presented throughout the course. Each team will discuss action steps to take as each series of facts are presented. As in a real recall, you will need to be able to deal with ambiguity! We will take you through a simulation of a possible scenario, where all the information is not available, some information may be confusing (or possibly inaccurate) and new information comes available over time. The simulation will allow each participant to determine if you have the appropriate people, processes, and systems to manage a recall within your own company.
This exercise is designed to expose potential gaps in the current process or systems you may have at your company, and builds awareness and confidence with recall and crisis management roles, responsibilities and procedures. The academy course will be led by Dan Barber, Senior Partner and General Manager at FleishmanHillard, Christopher Snabes, Senior Food Safety Manager at The Acheson Group, and Caitlin McGrath, Vice President at Lockton Insurance Brokers. All three are leading industry experts with decades of experience who will provide input on how you are managing operational risk, reputational risk, regulatory risk, insurance risk, and communications strategies during the simulation
Food Safety Management
Challenge your perspective, ignite new and innovative thinking, and attend forums to collaborate with peers and learn from forward-thinking, cutting-edge presenters